Land Rover Evoque wins US Truck of the Year

The Land Rover Evoque has been voted ‘Truck of the Year’ by a panel of 50 US  auto journalists.

Kim McCullough with Andy Goss accepting the North American Truck of the Year award for the Range Rover Evoque.

Kim McCullough with Andy Goss accepting the North American Truck of the Year award for the Range Rover Evoque.

The panel based in Detroit has caused a stir due to the Evoque being more car-like than truck like. The New York Times ‘Wheels’ blog post reported – ‘The truck award particularly has engendered controversy, as nominees increasingly share more mechanical parts with passenger cars than with body-on-frame stump-pullers. Tony Swan, an automotive journalist and founder of the award committee, told the assembled journalists that a government agency “classifies them as trucks, and we know the government is never wrong”.

With yet another award for the Evoque it seems as though the marque has been well received and will sell in vast numbers.  This can only be a good thing for Land Rover and Tata and the world economy in general.

Jason

Jason

GLR Webmaster & Contributor.

In real life I'm a Software Engineer developing embedded software mainly in the automotive industry.

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